"This approach turns marketing upside down."
- NY Times

"It’s one of the few things that actually grew in the fourth quarter 2008."
- NY Times

"The recession caused more companies to shift dollars to pay-per-click advertising because it’s a more effective and measurable form of advertising"
- NY Times

"Web analytics gives us insight into customer behavior online. We can track it, measure it, make sense of it."
- Forbes

"Marketers [are] using clicks' more-nuanced cousin, the web interaction, to look for clues to ad effectiveness. For example, an automaker that knows that one out of every four cars configured on its website results in a visit to a showroom can optimize online ads based on those configurations."
Ad Age